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Promoting a Website vs Mobile App: Differences in the Marketing Strategy
It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, similar terminology, and they both require constant updates. But the means of going about these differ in nearly every detail. If you’re using the same marketing strategy for your app as you are your site, you’re undoubtedly missing out
Read MoreBrand Terms Defined – At Least 25 Of Them
Audience Your audience, or your target market, is the group of people that your business is engaged with. Also, it is the group of people that you are attempting to persuade to purchase your product/service. Your audience is the group of people that are able and willing to purchase your product/service. Both must be true for your audience to be the ideal market for your business to engage with. Brand Your brand, in my own words, “Is the personality
Read MoreTurn Your Brilliant Idea Into a Business With This 10-Step Guide
At one point or another, you may have had a stroke of genius: a business idea that stopped you in your tracks. We all get them from time to time. We think about them for days or even weeks. Then we get busy with other things, and those ideas fall to the wayside. What doesn’t happen, usually, is turning those thoughts into action — an action beyond updating our Facebook statuses with our new extravagant inventions. But what if we
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10 Best Social Media Tools To Grow Your Business In 2020
Gone are the days of relying on door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention. It’s the age of social media. If you want to succeed in there there are plenty of social media tools which can help you. As the number of social media users is only going up, if you are not using one or more of these platforms
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Top 10 Benefits Of Social Media Marketing
When creating a new online marketing campaign for our customers we are asked about social media, why should you work on it and how that can help. As there are so many social networks, with each being aimed at a different group, sometimes our customers feel overwhelmed and their first reaction is to try and avoid some of them. That is why we took the decision in write about the top ten benefits of social media marketing. Ok…
Read More30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share our top tips for how to market your online
Read MoreHow to Create an Optimized, Sales-Driven Blog within a Growth Marketing Strateg
While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a company’s sales, and there is a plethora of strategies that can be applied to a single company blog. The best growth marketing agencies not only recognize the importance of good
Read MoreHow to Create a Marketing Funnel That Will Increase Sales and Profits
It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can be used to successfully move consumers through the marketing funnel? There isn’t a single recipe for success, but there are some proven strategies that can work for you. Top of the funnel (TOFU) At the
Read MoreWhat are splash pages?
A splash page is a special introductory Web page that users see before they can continue on to the main content of the site. Also known as a landing page or splash screen, this introductory page often contains high-design visuals, such as animated graphics or logo-centric designs (1). Some splash pages automatically bring the user to the main site after a certain number of seconds, while other sites require the users to navigate past the splash page. Interactivity on
Read MoreHow to Create a Winning Content
Audience Research If you have the time and budget, doing research like survey analysis is really helpful. At BuzzStream, we’re a bit more informal. Our planning stage usually involves a discussion of who we’re creating the content for and what their needs are. We use analytics data from previous pieces, information about what we’ve seen performing well on Twitter, and insight from conversations we’ve had with customers. We segment our audiences based on the value they’ll get from the content.
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