Business | 41 Marketing

Promoting a Website vs Mobile App: Differences in the Marketing Strategy

June 16, 2020 Business, Marketing, marketing funnel, online marketing admin

It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, similar terminology, and they both require constant updates. But the means of going about these differ in nearly every detail. If you’re using the same marketing strategy for your app as you are your site, you’re undoubtedly missing out

Brand Terms Defined – At Least 25 Of Them

June 14, 2020 Branding, Business, Marketing, online marketing admin

Audience Your audience, or your target market, is the group of people that your business is engaged with. Also, it is the group of people that you are attempting to persuade to purchase your product/service. Your audience is the group of people that are able and willing to purchase your product/service. Both must be true for your audience to be the ideal market for your business to engage with. Brand Your brand, in my own words, “Is the personality

Turn Your Brilliant Idea Into a Business With This 10-Step Guide

June 7, 2020 Business admin

At one point or another, you may have had a stroke of genius: a business idea that stopped you in your tracks. We all get them from time to time. We think about them for days or even weeks. Then we get busy with other things, and those ideas fall to the wayside. What doesn’t happen, usually, is turning those thoughts into action — an action beyond updating our Facebook statuses with our new extravagant inventions. But what if we