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Brand Terms Defined – At Least 25 Of Them
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Audience Your audience, or your target market, is the group of people that your business is engaged with. Also, it is the group of people that you are attempting to persuade to purchase your product/service. Your audience is the group of people that are able and willing to purchase your…
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Promoting a Website vs Mobile App: Differences in the Marketing Strategy
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It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, similar terminology, and they both require constant updates. But…
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Top 10 Benefits Of Social Media Marketing
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When creating a new online marketing campaign for our customers we are asked about social media, why should you work on it and how that can help. As there are so many social networks, with each being aimed at a different group, sometimes our customers feel overwhelmed and…
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30 ways to market your online business for free
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For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However,…
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How to Create an Optimized, Sales-Driven Blog within a Growth Marketing Strateg
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While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a…
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How to Create a Marketing Funnel That Will Increase Sales and Profits
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It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can be used to successfully move…