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In today’s digital age, the internet offers a wealth of opportunities for entrepreneurs looking to start or expand their businesses. Online business opportunities are not only accessible and cost-effective but also offer the potential for significant growth and flexibility. Whether you’re looking to create a side hustle or build a…
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Audience Your audience, or your target market, is the group of people that your business is engaged with. Also, it is the group of people that you are attempting to persuade to purchase your product/service. Your audience is the group of people that are able and willing to purchase your…
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It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, similar terminology, and they both require constant updates. But…
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At one point or another, you may have had a stroke of genius: a business idea that stopped you in your tracks. We all get them from time to time. We think about them for days or even weeks. Then we get busy with other things, and those ideas fall…
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Gone are the days of relying on door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention. It’s the age of social media. If you want to succeed in there there are plenty…
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When creating a new online marketing campaign for our customers we are asked about social media, why should you work on it and how that can help. As there are so many social networks, with each being aimed at a different group, sometimes our customers feel overwhelmed and…
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For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However,…
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While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a…
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It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can be used to successfully move…
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A splash page is a special introductory Web page that users see before they can continue on to the main content of the site. Also known as a landing page or splash screen, this introductory page often contains high-design visuals, such as animated graphics or logo-centric designs (1). Some…