In the early days of e-marketing, success was often measured by massive reach. The logic was simple: the more people who saw a banner or received an email, the better. However, in today’s saturated digital landscape, this “shotgun” approach has lost its effectiveness. The modern consumer is overwhelmed with information and has developed “ad blindness”…
Gone are the days of relying on door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention. It’s the age of social media. If you want to succeed in there there are plenty of social media tools which…
A splash page is a special introductory Web page that users see before they can continue on to the main content of the site. Also known as a landing page or splash screen, this introductory page often contains high-design visuals, such as animated graphics or logo-centric designs (1). Some splash pages automatically bring the…
Audience Research If you have the time and budget, doing research like survey analysis is really helpful. At BuzzStream, we’re a bit more informal. Our planning stage usually involves a discussion of who we’re creating the content for and what their needs are. We use analytics data from previous pieces, information about what we’ve seen…