Category: Branding

Brand Terms Defined – At Least 25 Of Them

Audience Your audience, or your target market, is the group of people that your business is engaged with. Also, it is the group of people that you are attempting to persuade to purchase your product/service. Your audience is the group of people that are able and willing to purchase your product/service. Both must be true for your audience to be the ideal market for your business to engage with.   Brand Your brand, in my own words, “Is the personality