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Category: marketing funnel

Promoting a Website vs Mobile App: Differences in the Marketing Strategy

June 16, 2020 Business, Marketing, marketing funnel, online marketing admin

It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, similar terminology, and they both require constant updates. But the means of going about these differ in nearly every detail. If you’re using the same marketing strategy for your app as you are your site, you’re undoubtedly missing out

How to Create a Marketing Funnel That Will Increase Sales and Profits

January 14, 2019 Marketing, marketing funnel admin

It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can be used to successfully move consumers through the marketing funnel? There isn’t a single recipe for success, but there are some proven strategies that can work for you. Top of the funnel (TOFU) At the