It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can be used to successfully move consumers through the marketing funnel?…
A splash page is a special introductory Web page that users see before they can continue on to the main content of the site. Also known as a landing page or splash screen, this introductory page often contains high-design visuals, such as animated graphics or logo-centric designs (1). Some splash pages automatically bring the…
Audience Research If you have the time and budget, doing research like survey analysis is really helpful. At BuzzStream, we’re a bit more informal. Our planning stage usually involves a discussion of who we’re creating the content for and what their needs are. We use analytics data from previous pieces, information about what we’ve seen…