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A splash page is a special introductory Web page that users see before they can continue on to the main content of the site. Also known as a landing page or splash screen, this introductory page often contains high-design visuals, such as animated graphics or logo-centric designs (1). Some…
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Audience Research If you have the time and budget, doing research like survey analysis is really helpful. At BuzzStream, we’re a bit more informal. Our planning stage usually involves a discussion of who we’re creating the content for and what their needs are. We use analytics data from previous pieces,…