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When creating a new online marketing campaign for our customers we are asked about social media, why should you work on it and how that can help. As there are so many social networks, with each being aimed at a different group, sometimes our customers feel overwhelmed and…
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For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However,…
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While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a…